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Organize fields thoughtfully on each screen

Ask for only a few fields on each screen

A good rule of thumb is to ask for no more than about 5 pieces of information on each screen. However: each screen should have a logical collection of related fields. If you have more than 5 very closely related pieces of information, you could bend this rule.

Where possible, ask short follow-up questions on the same screen

Use a field on the same screen to ask your user for follow-up information when:

  1. the field is short
  2. it relates directly to the answer the user just provided


  1. Are you married?
    • What is your spouse's name?